BOPF stands for “business of preloved fashion.” We’re an online platform on a mission to empower consignors and buyers to extend the lifecycle of preloved luxury goods. We’re here to connect those who would like to sell preloved luxury fashion products with those looking to buy luxury products that have a story to tell. In other words, we’re here to connect tastemakers with fellow tastemakers.

Each product that you see on the BOPF platform has been carefully selected to ensure that apart from being quality, it meets our meticulously outlined authenticity guidelines. We also strive to make sure that sellers and buyers of preloved fashion get the customer experience they deserve.
Press coverage
"Emirates Woman sat down with Aboubacar Hadiza to find out more about the pre-loved e-commerce platform and what inspired her to enter into the industry."
How I got my job as... Founder of Dubai-based pre-loved luxury fashion site
Emirates Woman
"The brainchild of Hadiza Aboubacar, the site caters to a clued-up fashion crowd that not only appreciates quality, but is prepared to invest in pieces designed to last for years, eschewing disposable, fast fashion."
Meet BOPF: the newest arrival in the UAE’s pre-loved luxury fashion market
The National
"BOPF has attracted forward-thinking customers who appreciate the value of an existing piece of clothing, not just price."
A new brand enters the world of preloved luxury fashion
Entrepreneur Middle East
★ ★ ★ ★ ★
"Hadiza is amazing! She helps me find my dream Hermes bag (best price tag in the market). She is very approachable and patient with me. The bag came as described brand new. I will definitely buy from them again. Lovely site with lots of items to choose from."
★ ★ ★ ★ ★
"Excellent service! In love with my new Gucci’s. Would highly recommend buying at bopf! "
For press inquiries, please contact:
Hadiza Aboubacar
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