Who We Are
Weβre Diza and Ifyβa husband-and-wife team who took a big idea and turned it into something real. Back in 2021, we started The Business of Preloved Fashion (BOPF) from our living room, selling our own clothes to fund the dream. Fast forward four years, and weβve built a multimillion-dirham business, moving Birkins, Kellys, and everything in between across continents.
Our Belief
But this isnβt just a story about businessβitβs a story about belief. Belief in second chances, in the power of sustainability, and in making luxury feel personal, purposeful, and unapologetically stylish.
Our Mission
BOPF is our way of honoring the stories behind each piece we sell and helping those stories continue. Itβs a celebration of timeless fashion, of building something from scratch, and of rewriting the rules. Weβve come a long way, but weβre just getting startedβand weβre so glad youβre here to be part of the journey.