Who We Are
We’re Diza and Ify—a husband-and-wife team who took a big idea and turned it into something real. Back in 2021, we started The Business of Preloved Fashion (BOPF) from our living room, selling our own clothes to fund the dream. Fast forward four years, and we’ve built a multimillion-dirham business, moving Birkins, Kellys, and everything in between across continents.
Our Belief
But this isn’t just a story about business—it’s a story about belief. Belief in second chances, in the power of sustainability, and in making luxury feel personal, purposeful, and unapologetically stylish.
Our Mission
BOPF is our way of honoring the stories behind each piece we sell and helping those stories continue. It’s a celebration of timeless fashion, of building something from scratch, and of rewriting the rules. We’ve come a long way, but we’re just getting started—and we’re so glad you’re here to be part of the journey.