Who We Are
Weโre Diza and Ifyโa husband-and-wife team who took a big idea and turned it into something real. Back in 2021, we started The Business of Preloved Fashion (BOPF) from our living room, selling our own clothes to fund the dream. Fast forward four years, and weโve built a multimillion-dirham business, moving Birkins, Kellys, and everything in between across continents.
Our Belief
But this isnโt just a story about businessโitโs a story about belief. Belief in second chances, in the power of sustainability, and in making luxury feel personal, purposeful, and unapologetically stylish.
Our Mission
BOPF is our way of honoring the stories behind each piece we sell and helping those stories continue. Itโs a celebration of timeless fashion, of building something from scratch, and of rewriting the rules. Weโve come a long way, but weโre just getting startedโand weโre so glad youโre here to be part of the journey.