This page explains how to delete your data from the Business of Preloved Fashion app, called "BOPF: Preloved Fashion" on Google Play and "BOPF · Preloved Luxury" on the App Store. The app is made by Business of Preloved Fashion LLC.

You don't need an account to use the app. If you confirmed an email address in it with a one-time code (for Your orders, or to hold a piece), that email and your app profile together are your app account. Deleting your app data deletes that account too. Each phone has its own app profile, so if you use the app on more than one phone, use Delete my data on each of them.

How to delete your data

1. Open the app and go to the You tab.
2. Tap Delete my data and confirm.

Your app data is deleted from our servers straight away, and cleared from your phone. The app then starts fresh.

Uninstalling the app clears your phone but not our servers, so use Delete my data before you uninstall.

Can't open the app? Message us on WhatsApp at +971 58 566 9311, or email hello@thebopf.com, with "Delete my app data" and the email you used in the app. We'll delete it within 30 days and confirm. We find your app data through that email, so if you never added one in the app, please use Delete my data in the app instead.

What is deleted

• Your app profile: the houses, categories, price range and sizes you follow, your notification settings and your privacy choices
• Your saved pieces, the pieces you viewed, your bag and your personal edit
• Your Zaya chats, which are kept only on your phone. Our server doesn't keep a copy of them.
• Any reports you sent about Zaya's replies
• The notifications we sent you, and your welcome code
• Your app's random ID, your push notification token, and the email linked to your app with its confirmed status (your app account)

What we keep, and for how long

• Zaya chats held by our AI provider: Anthropic, which powers Zaya, deletes chat messages within 30 days. It keeps a message longer (up to 2 years) only if it is flagged for a possible breach of Anthropic's usage policy, or if the law requires it.
• Orders you placed, with their invoices and deposits: kept for at least 5 years, as UAE tax law requires.
• Holds, reserves, consignment enquiries and Hermes Room requests: kept for up to 2 years, so we can follow up and keep accurate records. Message us on WhatsApp and we'll remove them sooner, unless they are part of an order.
• Your saved list on our website: if you linked an email, the pieces you saved in the app were also added to the saved list on our website for that email. That list belongs to your email, not to the app, so it stays until you remove the pieces on the website or ask us to delete it.
• Marketing emails or WhatsApp messages: deleting your app data doesn't unsubscribe you. Use the unsubscribe link in any email, or message us on WhatsApp.
• Back-ups: daily back-up copies of our server can hold deleted data for a short time, normally about a week, until they expire.

Want to delete only some of your data? In the app you can clear a Zaya chat, remove saved pieces or turn notifications off, or you can ask us. For more, read our App privacy policy.